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Know Thyself

I was listening to NPR the other day, and had the good fortune to be introduced to a clip from: “This is a Generic Brand video. – YouTube”.

This video reminded me, how branding and the marketing of a brand, can enter into the land of the horribly generic, if not the absurd, in pretty short order. It brought up painful memories of creating marketing materials for potential clients, that I had generated while back at the firm. It was always quite an eye opener to see how derivative my “original material” ┬ásometimes felt, after the fact, when seeing it lined up alongside the competitors – all saying more or less exactly the same thing.

In the case of our own Personal Brand – not such a trivial concern, when you consider that each of us as individuals has our own brand, ...